A project that keeps making us proud. In 2015, we were invited by Y&R Brazil to illustrate Casas Bahia's gaming campaign. The idea was to introduce the brand mascot in game-inspired environments known to the gaming community. As a result, the character has been inserted into different genres such as shooters, sports, racing and others. All the concepts, details and final images of this project can be seen in the gallery below.
Director: Cássio Braga
Project Manager: Vinicius Klein and André Teixeira
Concept Art: João Azeitona and Tiago Sousa
3D Artists: Daniel Trindade, Jefferson Dall'Est and Josemar Queiroz
Post Production: Cássio Braga and Vinicius Cardoso
Animation: Lucas Mori Flores, Rodrigo Tavares and Carlos Kulpa
AGENCY
Creative Director: Ricardo Papp
Art Director: Felipe Rocca
Art Buyer: Alessandra Pereira
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